F I L L E D B A R S

My first packaging design project at Theo Chocolate was for the new ‘Filled’ line, which marked the introduction of a unique chocolate category for the brand as well as its first plant-based-only collection. The design needed to maintain a cohesive connection to the Theo product family, while also distinguishing itself to appeal to a new consumer base and highlight its departure from traditional chocolate bars. The packaging was crafted to showcase both the plant-based ingredients and the distinct flavors. Each bar flavor was thoughtfully developed to offer the ultimate indulgence, with a perfect balance of creamy, decadent filling and a satisfying crunch.