S I N G L E S P H O T O G R A P H Y A R T D I R E C T I O N

Theo Chocolate Singles is a convenient, pre-packaged, single-serve chocolate offering, set to launch in Spring 2025. Designed to meet the demand for grab-and-go chocolate, this product stands apart from Theo’s traditional 3oz bars, which are larger and come in an envelope-style wrapper. The tagline "keys, wallet, chocolate" captures the essence of its portability.

What sets Singles apart is not only its compact size but also its unique approach to flavor inclusion. Unlike Theo’s 3oz bars, which feature flavor blends inside the bar, Singles incorporates flavors both inside and on top of the chocolate, creating a visually appealing and more dynamic eating experience.

For the art direction, I focused on two key themes: portability and visual flavor appeal. Interestingly, during our discussions about the product, we realized that once unwrapped, the Singles bar is the perfect size for a s’more. This discovery aligns seamlessly with Theo’s summer campaigns, which often focus on s’mores and camping, making it a great fit for seasonal promotions.