V A L E N T I N E ‘ S D A Y C O N F E C T I O N B O X E S
The Valentine’s Day Confection Boxes are a seasonal collection sold exclusively at Theo’s Seattle and Bellevue stores. I designed them to align with the Valentine’s world created for our nationally-selling Valentine’s Day bars. Like the bars, these boxes draw inspiration from Scandinavian patterns but are brought to life in a distinctly Theo style: vibrant, hand-drawn, and approachable. Pairs of playful animals frolic in a whimsical garden, bursting with delightful flavors and unexpected pops of color.
concept and original sketch
DEAR VALENTINE
Emphasis on Valentines, gifting, and written love notes.
Playing up “Dear” and using deer
Using the opportunity of having a very obviously Valentine’s Day box to use an unconventional color palette
More structured layout to mimic envelopes
Name in a hand-lettering
LET LOVE BLOOM
Emphasis on flowers, sweet imagery, and smaller creatures you’d find in a garden
The layout feels more fluid to mimic flowers and plants growing
A soft sweet palette that is inspired by flowers
