T H E O C H O C O L A T E V A L E N T I N E S B A R S

The goal of this redesign was to craft a fresh, seasonal look for Theo Chocolate's two Valentine’s Day chocolate bar flavors. Our aim was to create a design that feels warm, inviting, and inclusive, perfectly capturing the spirit of celebrating Valentine’s Day with loved ones.

The concept we landed on draws inspiration from Scandinavian patterns but with a distinct Theo twist—vibrant, hand-drawn, and approachable. Pairs of playful animals frolic amidst a garden of delightful flavors and unexpected colors, bringing the design to life in a fun and whimsical way.

The challenge when designing the Valentine’s Day POP was in order to save on cost Theo wanted the Valentine’s Day and Spring Seasonal Bars to share the same box. That’s why the POP is a more simple floral design than a more obvious Valentine’s Day design.

Below is the Valentine’s Day photography collection. The shoot was planned, directed and styled by me with help from the Theo Team. Check out the photography art direction to learn more about the background of the shoot.