V A L E N T I N E ’ S D A Y P H O T O G R A P H Y A R T D I R E C T I O N

After designing the Valentine’s Day packaging, the goal for the photography collection was to bring that vibrant energy to life. The packaging itself features bold colors, rich textures, and playful imagery, and I aimed to capture those elements in each photo. It was important to me that every image conveyed a sense of handmade, organic charm. Each set was thoughtfully crafted using paper, paint, and fabric, evoking the nostalgic warmth of childhood Valentine’s cards and homemade gifts.

CONCEPTS & SKETCHES

PHOTOGRAPHY